For all its fashion-savvy, luxury-loving population, a Cartier show in Seoul may not be a particularly extraordinary event. After all, Seoul has long been a must-stop destination for global luxury brands.
The new Cartier exhibition in the capital, however, may yet surprise you – and explain all the buzz about it going around the city. For it is not with their precious stones and elaborate timepieces that Cartier are dazzling Seoulites; this time, it is contemporary art.
Fondation Cartier pour l’Art Contemporain, the luxury brand’s contemporary art initiative, has brought an ambitious selection of its treasures to Seoul Museum of Art (SeMA). Aptly titled <Highlights>, the show presents some of the most valuable and valued works from Fondation Cartier’s collection of over 1,500 pieces by more than 300 artists from all over the world.
All the inevitable PR stuff aside, we think this is a great show, certainly worth a couple of hours of your time in Seoul. Here are just a few samples of what they offer:
RON MUECK | IN BED (Detail), 2005
CHÉRI SAMBA | J’AIME LA COULER, 2000
LEE BUL | HEAVEN AND EARTH, 2007
PARKING CHANCE | DECADES APART, 2017
EXPERIENCE with DARAMJI – “Highlights” in Seoul runs until 15th August at Seoul Museum of Art. Ask your DARAMJI curator for more detailed information – we can arrange a private guided tour of the show with a contemporary art expert.